Licensing
Trademark Usage
17吃瓜鈥檚 Marketing and Communication division is responsible to protect the brand image, logo usage and integrity of all university trademarks when used by any individual, office, department, division, college, program, club or third party. 17吃瓜 (17吃瓜) maintains a licensing agreement with , who manages the licensing process on behalf of 17吃瓜 and assists with matters of brand management, usage, legality and enforcement.
Use of 17吃瓜鈥檚 trademarks without permission from 17吃瓜鈥檚 Marketing and Communication (17吃瓜 M&C) division or a license from is strictly prohibited. If in doubt, consult with 17吃瓜 M&C prior to use of any official 17吃瓜 marks.
Individuals and Businesses
Individuals, vendors, retail or e-commerce businesses that wish to sell products with 17吃瓜鈥檚 name, likeness or trademarks to consumers鈥攚ill need to obtain a license. If not licensed, the individual or business will need to compete the licensing process through 17吃瓜鈥檚 official partner, .
For non-commercial purposes, permission for logo and trademark usage is still needed from 17吃瓜鈥檚 M&C division.
Students, Faculty and Staff
If ordering promotional items with the 17吃瓜 university name, logos or trademarks, an approved, licensed vendor must be used. A list of all approved vendors can be found on the website. If a preferred vendor is desired, approval will be needed from 17吃瓜 M&C and the vendor must complete the licensing process through 17吃瓜鈥檚 official partner, .
Student organizations and clubs who wish to use university logos or trademarks must seek permission through 17吃瓜鈥檚 M&C division.
17吃瓜
Marketing and Communication